AN STUDY OF DIFFERENT KINDS OF CHANNELS IN DIGITAL MARKETING

The world is shifting from analog to digital and marketing no exception. As technology development increasing, the use of marketing, social media search engine also increasing. Internet users are increasing rapidly has profited most because it mainly depends on internet. Consumer's buying behavior changing they more inclined towards rather than traditional marketing. purpose this project study impact how important for both consumers marketers. This begins with an introduction then highlights mediums difference between pros, cons, importance in today's era.
 researcher used descriptive research design adopted convenience sampling method. sample size taken as 100 analysis was done based data collected questionnaire. tools analyzing Percentage analysis, ANOVA chi-square, Correlation Analysis Friedman Analysis.